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Redesign Spotify's discovery flow — Whiteboard Session
18:34
Insight
Users stop exploring after nearly after 3 months of use!
HMW
How might we create music curiosity?
Risk
Recommendations feel repetitive so have a filter bubble
Step 1
Define Problem
Users can't find relevant music after 3+ months
DiscoveryRetention
Step 2 · Active
North Star Metric
Weekly active listeners
+23% target
Step 3
Solutions
AI-curated daily mix
Social listening feed
Mood-based radio
New insight
You
AskFinn AI
AskFinn AISenior PM
Good framing. The problem statement is clear and scoped.
I can see you've moved to metrics — why weekly active listeners over session depth?
Walk me through the riskiest assumption in your solution space.